Read the store
A Shopify app reads the whole catalogue: every product page, photo, price, variant and description. Nobody types anything in.
Read what already sells
The harness connects to the brand's Meta ad account and goes through every ad it ever ran: which hooks stopped the scroll, the hook rate and hold rate of each video, which ones people engaged with. Then it does the same on the brand's Instagram and TikTok posts.
Read the customers
It reads every review of every product, on the store, Amazon, Trustpilot and elsewhere. It reads the competitors too: the ones the brand names and the ones the harness finds. Out come the pains, the exact words people use and what they really care about.
Map the product in 3D
From a set of photos, the product is mapped in three dimensions: its shape, its label, the glass, the dropper, the way light moves across it.
Train a model on it
Our model then trains on that one product for a week, for €1,500 to €2,000, once. From then on, every frame shows the real product, down to the small print on the label.
Write the strategy
A creative strategist agent turns everything gathered into a brief: the hook, the arguments, the objection to answer, the angle, the visual world, how to show the product, and the format: UGC, lifestyle or packshot.
Film a person who doesn't exist
The part we built ourselves. We took an open-source video model and trained it to make UGC look filmed, not generated: real skin, window light, a hand that moves a little.
Give it a voice
A voice model reads the script. A lip-sync model then matches every syllable to the presenter's mouth.
Cut it
An editing and motion agent assembles the final video: the cuts, the pace, the captions, the product on screen at the right second.
Put it live
Once a person approves it, the ad goes straight to the brand's Meta and TikTok ad accounts, in every placement, ready to spend.
